Resume

Lead creative direction and visual brand strategy for an $800M national food manufacturer, overseeing approximately 5 brands and 500 products/SKUs across packaging, retail, digital, social, and B2B marketing.

Lead and develop a creative team of 2 direct reports and cross-functional teams of approximately 8 stakeholders across creative, marketing, product, and sales.

Designed and launched breakthrough packaging concepts that contributed to securing retail partnerships representing more than $400M in revenue, including Costco, Walmart, Sam’s Club, Whole Foods, Trader Joe’s, Aldi, Stew Leonard’s, and other regional retailers.

Revised the company’s brand architecture and mission and established comprehensive brand guidelines used throughout the organization.

Built and maintained a unified brand framework across five brands, including packaging, sales presentations, website, social media, print and digital collateral, and cross-functional campaigns.

Directed a $100K corporate website redesign, strengthening brand recognition and education, increasing awareness of new product launches, and expanding digital capabilities.

Lead concept development from strategy through final execution, balancing creative excellence with business objectives, deadlines, and operational requirements.

Champion a collaborative creative culture and maintain hands-on creative leadership across print, digital, social, packaging, and retail environments.