Resume

Work Experience

2016 - Present

Director, Brand & Creative

Lead a creative team and visual brand strategy for an $800M national food manufacturer with multiple owned and partner brands. Oversee concept-to-launch execution across packaging, retail, digital, and B2B marketing channels, driving cohesion and clarity through design.

Lead cross functional creative, marketing, product, and sales teams to deliver 360° brand activations balancing creativity and commercial goals.
Designed and launched breakthrough packaging concepts that helped secure various retail partnerships resulting in revenue streams of over $400 million including Costco, Walmart, Sams Club, Wholefoods, Trader Joe’s, Aldi, Stew Leonard’s and other regional retailers.
Developed and maintained a unified brand system across five acquired brands, elevating shelf presence and storytelling.
Directed a $100K corporate website redesign, redefining the brand’s digital experience and improving engagement metrics.
Championed a collaborative, cross-functional creative culture managing creative teams and aligning stakeholders around a shared visual vision.
Functioned as a solo creative driving high-level conceptual work and production execution across print, digital, and social platforms.

2016 - 2020

Marketing & Design Associate

Partner closely with the labeling specialist to design packaging and label materials for retail and private labels. Creatively directed all product photo shoots and collaborated with photographers. Reviewed web analytics and reports to identify areas for improvement and directed programmers in website adjustments that elevated product awareness and increased revenue. Generated concepts for marketing tools across B2b and B2C channels including sales collateral, merchandising materials, and retail presentations.

Architected and implemented a modernized brand standards system, creating scalable design frameworks that improved efficiency and consistency.
Art directed product photography and social content to elevate storytelling and engagement.
Implemented data-driven web and digital optimizations to increase brand awareness and sales.
Developed integrated campaign materials across B2B and B2C channels, aligning creative output with strategic growth initiatives.

1999 - 2001

Creative Director & Visual Designer

Cultivated a client base of various organizations from nationally recognized labels to local small businesses. Developed innovative solutions that met each individual organization’s goals and visual needs. Created logos for new businesses, web collateral in conjunction with growing businesses, and media collateral in line with well-established brands. Delivered top-quality visual content while managing multiple simultaneous projects from initial concept generation through to completion.

Partner with clients ranging from start-ups to nationally recognized brands to build design systems, visual identities, and campaign storytelling that drive recognition and emotional connection.
Created full brand identities, packaging, and web collateral for diverse clients including Rounder Records, SABR, Concord Music, and Café Selmarie.
Specialized in translating brand strategy into cohesive storytelling across print, digital, and experiential formats.
Delivered creative direction for book design, retail merchandising, and cross-platform digital experiences.

Skills
& Expertise

Creative Art Direction

Brand Development

Photography

Food Styling

Project Management

Staff Development

Start-up & Established Businesses

Social Media Presence

Labels & Packaging Design

Team Direction & Mentorship

Vendor Selection

Comprehensive Marketing

B2B & B2C Channels

Web Design

Book Design

Merchandising Solutions